What is Graphic Design? A Beginner’s Guide
Have you ever seen artistic advertisements? Eye-catching graphics on various websites you visit? Stunning graphics in movies? Well, all these are few examples of graphic design, the term graphic design contains logos, signs, website layouts, infographics, posters and many more.
According to Alexandros Clufetos, “Graphic design takes graphical and textual elements and implements them into multiple types of medias.”
Graphic designing helps various companies to promote or sell their product through it, by the process of infographics it helps convey complicated information in an easy manner to public. Moreover, businesses develop their identity by the process of branding or various other things and all this is done by graphic designing.
Graphic designing or creative designing is not only used in advertisements and logos but it is also used in various other context.
A graphic designer must have knowledge about color theory and must have a firm understanding about color scheme and how and where to use them? For example: Red for alerts.
Graphic design basic elements:
Element plays a crucial role in making an impactful design. Elements for graphic design includes:
- Color
- Texture
- Form
- Space
- Line
- Size
- Shape
A designer must be aware about all these elements to create an impressive design. All these elements can be used together or in opposition for designing eye-grabbing images.
Graphic designing basic principles:
There are few basic principles which graphic designers must adhere to as they are the guidelines to create a visually striking design. These principles helps in providing an effective composition to design. Principles play a pivotal role in giving balance and stability to art work.
Graphic design principles comprises of :
- Balance
- Rhythm
- Proportion
- Contrast
- Emphasis
- Movement
A good graphic designer must understand all these basic principles to achieve the goal of making a magnificent artwork.